How to Measure Social Media ROI

As with any industry, the "boys on top" always want to know just three things:

1. What's it going to cost?

2. How do we implement it?

3. How do we measure returns (and what returns we can expect)?

When it comes to Social Media, we find that 90% of the time Marketing Managers and PR Executives have no idea how to answer any of them. It's not so shocking, really; when they went through college and/or got experience in their field it was a different time. Don't blame them, "just keep reading."

Gabriel Gonzalez, CEO & Founder of g3nius Social Media Consulting is here to help you guys, out! In this video Gabriel outlines 11 [mostly] free tools for taking a "current snapshot" of your brand/company exposure and then tracking and measuring your Social Media campaign. We have provided the links below for your convenience. Enjoy =).

   * http://www.booshaka.com/

   * http://www.howsociable.com/

   * http://addictomatic.com/ 

   * http://socialmention.com/

   * http://www.boardtracker.com/

   * http://groups.google.com/

   * http://www.twilert.com/

   * http://www.socialwebsiteanalyzer.com/

   * http://tweetreach.com/

   * http://www.tweeteffect.com/

   * http://www.kurrently.com/

Gabriel Gonzalez

g3nius Social Media Consulting

http://g3nius-SMC.com

Starting to Understand Social Media

Download now or preview on posterous

g3niusServiceOutline.pdf (177 KB)

Starting off, we'd like to share this document. Simply put, it's a rough service outline. Is the wording perfect? No. Is the tone always correct? No. This is the copy that I wrote as a rough proposal when I wanted to break g3nius Social Media Consulting into it's own company.

After attending literally dozens of these so-called "Social Media - How to Expand Your Business" conferences and Seminars, I realized I had more to offer in this space; this was two years ago. Now, I figure it's time to pass some of that knowledge on!

What can you get from this document? Well, read it and find out! I promise it's not super sales-y - it's almost more of a whitepaper (maybe I'll do some editing and turn it into that, what do you think?). Ciao for now.

Gabriel Gonzalez |

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